The Lillie Initiative

The Lillie Initiative is named after a moment in my business journey that stuck with me.
It’s a reminder that sometimes people need a way to speak up, even when they don’t feel like they can.
This initiative is about supporting charitable organizations that provide that support and protection.

The Lillie Initiative is how we give back through the work we do. We donate 10% of everything we recieve to a wide range of charitable organizations, supporting different causes across the communities we work in.

As we grow, so does the impact.

Organizations We Support

Sullivan & Grafton Counties NH:

Child Advocacy Center at Children’s Hospital at Dartmouth Hitchcock

The Child Advocacy Center at CHaD provides a safe place for children and families when there are concerns about abuse or neglect. It works closely with medical providers, law enforcement, and child protective services to support children and guide families through difficult situations.

2026 Goal: $165/$1,000
Rockingham County NH:

The New Hampshire SPCA

The New Hampshire SPCA rescues, rehabilitates, and rehomes animals while also working to prevent cruelty and improve animal welfare across the state. It also supports the community through education and animal protection services.

2026 Goal: $162/$1,000